Keeping business moving

Last updated: 18 August 2022
Radiuz case study

Radiuz spent six years designing a mobility platform before being acquired by AutoBinck Group. Using their experience AutoBinck could see the need to prepare for a different future if they wanted to secure Radiuz’s place as a leading mobility service provider. With this in mind, it started acquiring and consolidating complementary firms, like Europe’s largest echarging provider and peer 2 peer car sharing network.

Radiuz grew from 2,000 to 50,000 users in its first two years under AutoBinck, but it saw B2C growth potential. Individual customers wanted easier, faster, simpler, and cheaper access to mobility alternatives, but B2C was more difficult and risky. Radiuz needed to be able to deal with their surging invoicing operation.

The Challenge

As a B2B company, Radiuz was using a homegrown platform that limited its growth in the B2C space. If they only used that in-house system then it would have taken Radiuz, and their entire IT team, more than a year to launch its B2C offering. This wasn’t quick enough.

The Answer

Subscription Factory’s core focus was the delivery of an end-to-end architecture and the full Zuora setup. The result was a Zuora billing engine in combination with a custom subscription check-out and shopping experience, delivered within four months.

The Result

The implementation of Zuora Billing has enabled Radiuz to centralize its customer data in one system. This gives Radiuz the ability to see which customers are spending time where and when with the 25 different mobility suppliers on their platform, from public transport to Uber to related mobility services like paid parking.

Zuora enables us to provide better access to core services and focus on providing solutions for our customers. In short, Zuora enables us to be in business.

Victor van den Berg, CEO, Radiuz

A True Vision

Founded in 2009, Radiuz spent six years building a platform for mobility solutions. In 2016 it was acquired by AutoBinck Group, the oldest “start-up” in the Netherlands. With 110+ years of experience, AutoBinck recognized the need to prepare for a different future to secure its position as a leading mobility service provider. With this in mind, it began acquiring and consolidating adjacent businesses — from the largest echarging company to the largest peer 2 peer car sharing platform in Europe.

When Radiuz was acquired, it operated in a purely B2B environment, providing business customers with access to transport and related services like fueling and parking. In the first 2 years under AutoBinck, Radiuz grew from 2000 users to 50,000, but Radiuz saw particularly great growth opportunities in the B2C market.

While Radiuz saw demand for easier, faster, simpler, and cheaper access to mobility options from individual consumers, B2C involved greater complexity and risk than Radiuz was used to. Rather than sending one bill to businesses for multiple employees, Radiuz needed the ability to send a large volume of invoices every 10 minutes to individual consumers, consolidating different providers and different plans into individual bills.

The homegrown billing system we had built for our B2B business couldn’t scale to support our shift to B2C.

Victor van den Berg, CEO, Radiuz

The Right Platform

The existing solution was fine for absorbing data and handling large transactions without differentiating price levels. But to provide a good customer experience, Radiuz needed the ability to segregate between different users without impacting their entire customer base.

So they headed to Google to research solutions and Radiuz discovered that what they needed was something called “subscription billing.” And that led them to Zuora, the leading subscription billing platform. In less than 4 months, using Zuora Billing, Radiuz launched its B2C offering. 

Launching this new offering on our homegrown system would have taken us at least 12 months. And a year for a start-up is forever!

Victor van den Berg, CEO, Radiuz

Getting The Insight They Need

Now on Zuora, Radiuz is focused on customer insights and activating its current base. It’s able to run scripts to see which customers are spending time where and when. And it can act on usage data quickly — spinning up new pricing plans and trials within an hour to try to influence metrics.

With 25 different mobility suppliers on the Radiuz platform, from public transport services to Uber, Radiuz can differentiate its price offering for services, groups, and markets. And the benefits of Zuora extend throughout the organization. Not only can business owners move more quickly to make pricing changes, but the finance and tech organizations also have greater agility.

With Zuora, we can put our CFO and CTO behind the steering wheel, giving them the freedom to experiment.

Victor van den Berg, CEO, Radiuz